What we collect when you sign up for updates, what we do with it, and how to get it removed. Written in plain English rather than legalese.
Last updated: 3 August 2026
This site is Blue Horizon Interactive, a studio run by Alex Sheridan in Co. Wicklow, Ireland. For the mailing list described below, Blue Horizon Interactive is the data controller — the one who decides what is collected and why, and the one you hold to account for it.
Questions, requests or complaints: [email protected].
The signup form asks for two things: your first name and your email address. That is everything we ask for. The first name is only there so the emails are not addressed to "Hi there".
We use them for one purpose: sending you occasional development updates and launch news about our games and tools. Nothing else. We do not sell, rent or trade your details, we do not hand them to advertisers or ad networks, and we do not use them to build a profile of you.
EmailOctopus, the service that stores the list and sends the mail, also keeps the ordinary record that comes with any signup — the date and time you subscribed, as proof that consent was given — plus delivery information about the emails we send (whether one was delivered or bounced, and whether it was opened or a link clicked). Exactly which technical details their systems log is set out in their own privacy terms, linked below.
Because you asked us to. Under the GDPR that lawful basis is consent (Article 6(1)(a)). You give it by ticking the box on the signup form — it starts empty, you have to tick it yourself, and it says in plain words what you are agreeing to receive — and then submitting the form. Ticking is required: the form will not send without it. EmailOctopus records the date and time the address was added, and that record is the evidence we hold that consent was given.
Worth stating plainly, because you may be used to the other way round: this is single opt-in. There is no confirmation email and no link to click — you are on the list from the moment you submit the form, and the first thing you hear from us is a real update rather than a request to confirm. The trade-off is that we cannot verify the address belongs to the person who typed it, so if one turns up on the list that should not have, we would rather you told us.
You can withdraw consent at any moment, and doing so is no harder than clicking unsubscribe — that link is in the footer of every email we send. You can also email us and we will take the address off by hand.
EmailOctopus hosts the mailing list and sends the emails. They are our processor: they hold the list and send on our instructions, and do not use your details for their own purposes. Their infrastructure runs on Amazon Web Services in Ireland, so the list stays inside the EU. Their own privacy terms are at emailoctopus.com/legal/privacy.
The site itself is a set of static pages served by Cloudflare Pages. Loading a page reaches their servers, the way visiting any website reaches its host. Nobody else receives your name or email address.
Until you leave. There is an unsubscribe link in the footer of every single email we send — one click, no reason needed, no "are you sure" survey. After that your details come off the mailing list. EmailOctopus keeps a note that the address unsubscribed so it cannot be added back by accident; ask us and we will have that removed too.
Under the GDPR you can ask us to do any of the following, at any time, without giving a reason:
Email [email protected] and we will deal with it within one month, which is the deadline the GDPR sets.
If we get it wrong, you can complain to the Irish supervisory authority — the Data Protection Commission. You are entitled to do that whether or not you come to us first.
This site sets no marketing or tracking cookies. There is no Google Analytics, no advertising pixel, no Meta or TikTok tag, no session recording, no cross-site tracking. That is why there is no cookie banner — we have nothing to ask you to accept.
Three things are worth knowing anyway, because they are honest to state:
The contact form asks for a name, an email address and a message. Today it hands the message to your own email app to send, so it arrives with us as an ordinary email and we keep it as long as we need to deal with whatever you wrote about. It is not added to the mailing list. No third-party form service is involved: the message never passes through anyone else on its way to us.
Marketplace checkout is not live. Nothing on this site takes a payment or a card detail today. When that changes, this page changes first.
The date at the top is the version. If we make a material change to what we collect or what we do with it, we will say so in an email to the list rather than quietly editing this page.
